2021-2022 NHL Thread
- Thread starter Kin
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Heroic Shrimp
Active member
https://twitter.com/TheAthleticNHL/status/1426561785386184711
Call me naive, but I don't see the NHL ever going full-European style hockey jerseys in regards to ads. The NBA has started to do ads on their jerseys. Correct me if I'm wrong, lots of soccer/football leagues have ads on their jerseys. Neither of them have gone overboard with full head-to-toe ad placements. So I don't get why jerseys from a Swiss hockey league are typically seen as the standard for this. When the game is actually going on I really don't think you even notice this kind of stuff. Especially when the players are surrounded by ads on the ice/boards/stands anyway. So a big ol' meh here, at least from me.
Arn
Well-known member
I actually think from an advertising point of view one patch is more effective.
In our early days we only had one main sponsor on the shirt, Harp Lager, and one on the shoulder patches
https://twitter.com/Davy_McG/status/1340761328147976197
Now we have this
https://twitter.com/BelfastGiants/status/1422832175502794756
And I couldn't tell you who 90% of the sponsors even are
In our early days we only had one main sponsor on the shirt, Harp Lager, and one on the shoulder patches
https://twitter.com/Davy_McG/status/1340761328147976197
Now we have this
https://twitter.com/BelfastGiants/status/1422832175502794756
And I couldn't tell you who 90% of the sponsors even are
Arn said:
That feels like another reason why we won't see NHL teams get flooded with ads on their jerseys. A team like Belfast or teams in the Swiss league probably take on a boatload of ads from local companies and I'd assume the team doesn't get paid a ton for each one but they add up to a decent profit. But here most NHL teams will partner with one or two big brands (like the Leafs with Scotia) and those companies will pay NHL teams more not only to have their ads on the jersey but also for exclusivity rights to block other companies from getting placements.
Side note, Harp is one of my favourite beers.
How has Jack Eichel not been traded yet?
bustaheims
Well-known member
CarltonTheBear said:
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Arn
Well-known member
CarltonTheBear said:
Exactly my thinking - anyone partnering with an NHL team likely won't want their brand to be lost among others so it's more likely to be a prime rate. Same with the helmet adverts.
I think by about mid-October people won't even notice the one patch.
I can't ever see the NHL going like Europe - there's too many bigger revenue streams that keep teams ticking over than in Europe where we don't have the big TV deals bringing in money, and ticket prices and game day revenue are much lower and so on.