While TSN made a terrible mistake in allowing the offending tweet on the air, this did not result in any ratings damage in its trade-deadline coverage. It scored a big win over Sportsnet, as an average of 206,000 viewers watched its 10 hours of coverage from 8 a.m. Monday to 6 p.m., compared to just 76,000 for Sportsnet. The audience peaked at 491,000 at the NHL?s 3 p.m. deadline and a total of 2.3 million viewers saw at least part of TSN?s show compared to 1.1 million for Sportsnet. (TSN?s parent company, BCE Inc., owns 15 per cent of The Globe and Mail.).